Working Backwards

Working Backwards is Amazon’s inside look at how products, programs, and big bets go from a messy first idea to something customers actually love. Each episode brings in builders across Amazon (and smart outsiders) to walk through the real process: customer obsession, PRFAQs, trade-offs, writing culture, metrics that matter, and the lessons that only show up after launch. Expect candid conversations, practical frameworks, and play-by-plays you can steal for your own team, whether you’re shipping software, running ops, or launching a new business.